Social media
The social media are so entrenched in our society that have an impact on all areas of our lives. Many people today shop through social media sites because they feel safer or more connected to those purchases than if they made them on the “open web”.
It will be very important for all businesses to have an active social media presence that goes beyond announcing new products. You will need to be able to connect with your customers and incorporate their social media habits into your marketing campaign.
Create social posts that are relevant to your product that may not actually be marketed, such as how-to videos, other uses for product videos, or even unique recipes using your products. Organize contests, ask for opinions, promote environmental and safety issues. Be a conscientious company that cares about its customers and the community.
Between these posts, you can place ads for products that connect directly to a sales page. By relying more on the “social” character than on the marketing of your products, you will make people more comfortable clicking on buy links. Remember: People want to be able to shop online while still feeling like they've shopped in person.
Content remains king
Today's buyer no longer wants to be told what he wants to buy and why he should buy a product. He knows what he likes or desires, but he wants to be informed before making a final decision.
The quality of content will remain a top priority for all digital marketing programs. People want to find out everything there is to know about a product or service before committing to a purchase. It's your job as a business to make sure the content is available.
You want to make sure your content is written in an informative and personal way. You want to include different perspectives and different uses for your products. You should even include safety information so that a person feels well informed about using the product in all possible ways.
Include videos and other visuals to enhance the experience. Never be too demanding with the material you provide, and always create content that empowers the consumer to make the final decision.
To seal the deal, embed AI into your site to quickly answer any questions the consumer might have. Email addresses and phone numbers are very useful, but most people want their questions answered instantly, or they'll look for their answers on another site.
Overall, in 2020, the marketing trends will all be focused on the customer experience. Customer retention is much higher among people who feel the company has their best interests at heart when providing information about the products or services it sells.
What is a logo?
1 What is a logo?
1.1 More than a pretty picture
1.2 Positioning
1.3 Simplicity
Your logo should be the brand of your business in seed form.
But have you ever wondered what a logo is? For most people, a logo is simply a design associated with the name of a company or brand. Often it is so immersed in the brand that they are interchangeable.
It can be cool, trendy, timeless, weak, crappy, boring, or generic. When we started out, we actually thought designing a logo was the same as developing a brand.
It's like saying what you wear is your personality. Your brand is everything from the culture and ethics of your business to the quality of your products and your return policy.
More than a pretty picture
The word "logo" comes from the ancient Greek "logos". It is one of the words in that language for "word". But there is something to get excited about. In this context, it means "an essential message".
It is a story contained in one word. In fact, one of the prides of the ancient Greeks was being able to say a sentence with only one word. The logo was their basic element. (Hence, the word, "lego" means to say a word).
Your logo could just be a pretty design. It was made by successful marketing companies. But there is a better solution.
Positioning
In Jack Trout and Al Ries' book, Positioning , they state that marketing is a battle for the mind. If most businesses are to win in their markets, all of their efforts should be aimed at distinguishing and differentiating your brand from all others.
A successful brand makes sense to people; it is what they are and what they want to be, or the product is simply a commodity based on price. Your company logo is the first item in your arsenal for winning the battle of the spirit. It is your message contained in one look. A parable, simply told.
Simplicity
It is not difficult to explain a complex concept with a thousand words. It's hard to find the picture to say the same, better. It becomes art when you boil that image down to its basics, and create something that can communicate effectively in 32 pixels or black and white, and that's just as powerful on a panel. 48 foot display. Your logo can be the brand of your business in seed form.
Turn users into loyal fans
The best thing that can happen with your app is that it is useful enough for your audience to use it all the time, or at least daily. You can then send them messages, run ads for new products, etc. You can retain them, give them discounts, give them special offers, send them personalized messages, and send them updates when their friends or family join them. The more you make them feel like a community, the more loyal they will be to you.
When creating messages for your users, keep in mind the value the message brings to them. Know what action you want them to take so that you can craft the most appropriate call to action. And never forget the importance of time, place and user experience in building lifelong customer and buyer loyalty.
To start marketing with mobile apps you may need to learn a bit. However, you can find people who are not only expert in developing the apps you want for your audience, but also experts in promoting and buying apps to encourage your users to buy more and use more. the more your app.
